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| Diogo Morgado in the film poster for 'Son of God' |
American church groups are block-booking cinema multiplexes to fill seats with the faithful for opening night screenings next week of Son of God, the forthcoming film about the life of Jesus Christ.
They are buying up all the tickets and distributing them to churchgoers as part of a "theatre takeover" to promote the film which is based on the hit television miniseries The Bible.
Cinema chains said the pre-release buzz and demand for tickets was on a par with major blockbuster releases as pastors spread the word about the celluloid portrayal of the life of Christ from the pulpit.
Crossroads Church in Cincinnati has bought every seat in all 13 screens for a simultaneous showing of the film on February 27, according to The Hollywood Reporter. » | Phil Sherwell, New York | Monday, February 17, 2014
SUMMARY: This major motion picture event -- an experience created to be shared among families and communities across the U.S. -- brings the story of Jesus’ life to audiences through compelling cinematic storytelling that is both powerful and inspirational. Told with the scope and scale of an action epic, the film features powerful performances, exotic locales, dazzling visual effects and a rich orchestral score from Oscar®-winner Hans Zimmer. Portuguese actor Diogo Morgado portrays the role of Jesus as the film spans from his humble birth through his teachings, crucifixion and ultimate resurrection. [Source: The Hollywood Reporter]
